Supply chain management dalam peningkatan daya saing UMKM pangan olahan manisan terong di Kecamatan Pelaihari

Abstract

This study aims to provide supply chain management in order to increase the power of MSME products processed by eggplant candies in the District of Plaihari. Data processing and analysis consists of a strategy formulation analysis consisting of internal and external factor analysis, internal external analysis, SWOT analysis. The results showed that the development of agricultural business towards progressive agriculture gave a better meaning to the work in the market. At the farm level, it provided an opportunity for business deversification, both vertical and horizontal. existing eggplant industry trees, Development of candied eggplant processing centers in Tanah Laut regency is still very possible considering that the area is still quite large and the agricultural business on this plant has been long enough, in short, this plant can be developed in areas that have dry and wet land, In addition, the development of eggplant plants and eggplant processing industry will maintain the existence of plant crops that are planted, where eggplant plants at the farmer level will be very supportive in the development plan for eggplant candied product centers in Tanah Laut District,