Tingkat pengetahuan lingkungan, persepsi, dan perilkaku UMKM di Provinsi Kalimantan Selatan dalam mengimplementasikan green economy

Abstract

This study aims to assess the level of environment knowledge (e-knowledge), perception and behavior of South Kalimantan MSME’s to implementing the green economy. This study is a survey research using questionnaires as an instrument.  Population and sample used in this study was the MSME’s in South Kalimantan and taken as many as 164 respondents using purposive sampling method. The analysis technique used is descriptive analysis of qualitative - quantitative and comparative analysis of the average using SPSS software; and the influence and correlation test was analyzed with SEM using IBM AMOS Software Version 22.  This study has found that: (1) The Level of MSME’s knowledge and perception  in South Kalimantan already has an assessment in middle category; (2) The Level of MSME’s behavior to implementing green economy has an assessment in low category, (3) The MSME’s  e-knowledge has a significant influence to perception (CR (6.127) ≥ 1.96 and P (000) < 0.05) and behavior (CR (12.574) ≥ 1.96 and P (000) < 0.05), (4) The MSME’s Perception have a significant influence to behavior (CR (7.754) ≥ 1.96 and P (0.000) < 0.05), (5) The e-knowledge have a positive – strong (0.720) and significant correlation (CR (6.719) ≥ 1.96 and P (0.000) < 0.05) to perception, (6) The e-knowledge have a positive – weak (0.374) and significant correlation (CR  (5.640) ≥ 1.96 and P (0.000) < 0.05)  to behavior, dan (7) Perception have a positive – strong (0.763) and significant correlation (CR  (5.170) ≥ 1.96 and P (0.000) < 0.05)  to MSME’s behavior in implementing green economy