MENGUNGGULI SANG PETAHANA: KEMENANGAN SUKAMTA-ABDI RAHMAN DALAM PILKADA DI KABUPATEN TANAH LAUT TAHUN 2018

Abstract

Social and political capital are one of the key assets for the candidates in the elections. Lack of these acceptance owned by the candidates leads into some challenges to decide the right campaign strategy. This paper, the electability of Sukamta-Abdi Rahman in Tanah Laut Election in 2018, aims to provide an overview of social and political capital owned by Sukamta-Abdi Rahman candidates and the campaign strategies which are effectively used in supporting that electability. Finally, the research findings outline the social and political capital owned by Sukamta-Abdi Rahman at the time of the election and their effective campaign strategy in supporting the reputation owned by the candidates. This research uses a descriptive qualitative research method that focuses on the results of interviews with informants and on collection of data related to Sukamta's electability.