PENINGKATAN DAYA SAING PRODUK REMPEYEK IKAN TERI DAN REMPEYEK UDANG “DENOK” DI KELURAHAN LOKTABAT UTARA DENGAN PERBAIKAN KEMASAN DAN ANEKA VARIAN RASA

Abstract

 Rempeyek or peyek is a kind of complementary food from the fried group, where in general the peanut brittle in fried rice flour mixed with water to form a thick dough, made from spices and given fillers that can typically be beans, ebi, small shrimp or anchovy. One of the producers of the peanut brittle is "Denok". The packaging carried out on "Denok" rempeyek is very simple, while labeling has not been done and the flavor variants are still not developed. The target of this activity is to produce products that can to compete in the market by adding flavor variants, improving packaging and labeling the products of anchovy and shrimp rempeyek "Denok". The target of the activity was Anchovy and Shrimp Rempeyek "Denok" Entrepreneur in Loktabat Utara Village, Banjarbaru City, South Kalimantan. To overcome these problems is that packaging repairs have been carried out by labeling rempeyek "Denok"  which contains addresses, phone and WA numbers that are easily contacted by consumers as well as making new products with spicy flavor variants. The collaborator is welcome and hopes for further activities to improve their products.