STRATEGI PENINGKATAN PENGELOLAAN USAHA BUDIDAYA IKAN PELAKU UTAMA DI KOLAM RAWA MELALUI PERAN KELOMPOK PERIKANAN BARUH MAKMUR

Abstract

This study aims to identify the characteristics of fish farming in the lake swamp area of palimbang sari and analyze the internal and external fish farming to increase business and management strategies the main player. Based on the results of the study, the characteristics of fish farming in lake swamp area are that business management is still traditional, administrative systems with simple records, technology and simple equipment. Based on external internal analysis, the area position of fish farming, related to the development strategy lies in the indication of business development to improve the management of business management.